Data is only getting richer and more interesting. Mobile devices along with the IP-addressable outdoor and television/OTT spaces are making a centralized AI for marketing much more realistic. The ability to more fully describe and understand a consumer’s behavior is more complete than ever before, and that kind of data will make AI marketing tools even more effective over the next few years.
It will be many years before most marketers have Deep Learning data scientists working for them, so putting together a centralized data set is the most important task. This is one of the main reasons why I started Cognitiv with my childhood friends, our CTO Marc Hudacsko
and Chief Science Officer Aaron Andalman.